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Adrian Langford
established his own qualitative research consultancy,
Langford Associates, in 1991. He is:
- A former BMP
advertising planning director with nearly 20 years'
experience of qualitative research.
- A full member of
the Market Research Society (MRS), Association of
Qualitative Research Practitioners (AQRP) and the Account
Planning Group (APG).
- Published in
Marketing, Marketing Week, The Guardian and Campaign on
marketing and advertising issues.
- A speaker at
conferences and industry training courses on advertising
research, and the the theory and practice of qualitative
research.
How did he end up in
research?
- Has conducted
qualitative research since the early 1980s.
- Background in
advertising account planning.
- Former Planning
Director at Boase Massimi Pollitt (BMP), an agency that
insisted on planners doing all their own
groups.
- Worked on some of
the agency's most famous campaigns.
- Former Planning
Director of DDB Needham's International Division
following Omnicom's takeover of BMP, developing global
campaigns for Seagram.
- Worked in account
planning at the Simons Palmer agency, before starting his
own company.
- Planning
background gives his brand of qualitative research a
strongly strategic flavour, and expert knowledge of
creative development research.
Education
- Cambridge Physics
graduate
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